They See Obscurity. I See Opportunity.

Q. Any idea how many of the 109.2 million blogs you track get no hits in the course of a year? A. Just over 99 percent. The vast majority of blogs exist in a state of total or near-total obscurity.

Link: Welcome to obscurity: Blogs and the real world -- chicagotribune.com.

This is a brief but informative interview by Patrick T. Reardon of the Chicago Tribune with Derek Gordon, vice president for marketing for Technorati.

My take on this is that there's lots of opportunity for the less-than-one-percent crowd. The Long Tail works.