Straight Talk PR .com

Giving Time, Over the Web, in Small Chunks: A Prediction Mashup for 2010

It looks like it'll be hard to get through mid-January without seeing predictions across the blogosphere for the hottest trends of 2010. (And there're lots of expressions of good riddance to 2009, to boot.)

The most interesting prediction I've seen was published on Mashable and written by Ben Rattray, founder and CEO of Change.org. His predictions concern changes in social good behavior for 2010. He's in a position to know.

His predictions:

1. Social activism will explode across the web.
2. Micro-volunteerism will become extensive.
3. Giving work will become as important as giving money.

Mr, Rattray's conclusion:

These three trends – providing new ways of giving voice, giving time and giving work – represent the future of social change on the web.

I don’t mean to imply that giving money will stop being important. On the contrary, the web will continue to be an essential tool for fundraising in 2010, and for good reason – donations are the lifeblood of non-profits and the Internet is a highly efficient means of raising money. There are also an increasing number of effective fundraising platforms that leverage the unique power of the web to enable new types of giving – including well-known innovators such as Kiva and DonorsChoose, and new entrants such as Vittana.

But fundraising isn’t where the innovation will be in 2010. Instead, we’ll see the rise of new forms of participation that move beyond fundraising and make 2010 the most interesting year yet for social change on the web.

Interesting trends to spot. Read his post. Sign up for The Extraordinaires at BeExtra.org

What do these trends need that we can offer? Communications and great content. And training presentation materials. And more...

---

Cross-posted to ContentWordshop.com

Tools I Use: TweetDeck for iPhone

I don't Twitter or Facebook enough. But I know from posts like this on a blog I trust -- namely, TUAW.com -- that as I use these services more, TweetDeck for iPhone and for TweetDeck for Mac are the right tools for me to use to best read the traffic.

Below, the developer's video for the newest version of TweetDeck for iPhone:

UPDATE, just after posting: Another useful post is on Mashable.

Telltale Signal that Social Networking has Become Mainstream

Online social networking was the subject of two articles in Wednesday's Chicago Tribune. That has to be a clear signal that the entire concept is going mainstream.

1. The business section sported a feature with inventive artwork about the use of social networking by charities to raise funds from young people. The feature by Wailin Wong was headlined, "How non-profits are using social networking to raise money and awareness: Charities see potential in tapping young Web users to promote their causes online."

2. In the lifestyle section, called "Tempo," columnist Steve Johnson's piece was headlined, "All praises to social networks." Johnson writes Tempo's "Hypertext" column on using the web.